Useful brands & products are built here.
"What keeps life fascinating, is the constant creativity of the soul."
Deepak Chopra
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We are brand and product specialists/ established in Sydney, 2016.
At the helm is founder and creator, Nic Tierney.
With over 25 years of experience in the consumer goods sector across diverse industries and regions, Nic has developed and launched products, brands and strategies across all channels for some of the most renowned and iconic companies, including Bonds, Sheridan, Berlei, Skins, Dusk, Sydney Airport, Cultiver, Libra, Tom Organic and TexBet, among many others.
The Product Room breathes life into brands and products, curating every detail from initial spark to consumer experience. We create narratives, ideas and products that leave a lasting impression, capturing the essence of what truly matters. With a client portfolio spanning ambitious startups to iconic brands, we approach each project uniquely, immersing ourselves fully into your vision to create something exceptional and timeless.
Our portfolio spans across the industries of:
lifestyle/ home
fashion/ beauty
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We are creators.
Every project begins with a blank sheet of paper, a pencil and you.
Here is a glimpse into our world...
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We engaged Nic at The Product Room to review our 3 brands; positioning and market opportunity. As a management and marketing team, we had struggled with how to evolve and refresh some of the brands. Nic's review and presentation far exceeded our expectations. Her depth of understanding of not only the market, competition, customers and most importantly, untapped opportunity - was invaluable. She reinvigorated our passion for all 3 brands and helped us set a clear strategy on how to proceed."
Karaline Loiterton, CEO Fresh Venture Group Pty LtdI engaged The Product Room to develop my Brand Book and to gain some clarity around the direction of my brand. I LOVED working with Nic and the team, not only did I get a fabulous, functional and detailed brand book that I can share and use for all of my assets with outside partners (web/photographers/creatives), I also got years of knowledge and inspiration that really helped me to shape my thoughts and ideas. I left every session with Nic feeling inspired and excited about the work I was creating and what was being created. I really enjoyed the process and got a lot out of it creatively. I would recommend The Product Room to anybody looking to work on their brand - without hesitation, in fact, I would encourage them to do so."
Courtney Donaldson, Director lil' Groms
Just some of our wonderful clients:
